Motify is a platform for online training in Russia and the USA. Users can track their
diet and train with a coach on the platform online.
Calorie Counter at Motify
2022 · Product Design
In response to negative feedback about our calorie counter feature on the App Store
and Google Play, we sought to identify and address the issue within this aspect of the
product.
Our design process was employed to tackle the problem
Problem Analysis
We first determined the problem's existence and asked pertinent questions, such as
why we wanted to solve the issue, if it needed to be resolved, and if a decision
could be made immediately
Competitor Analysis
We examined how other brands addressed similar problems, identifying existing
solutions and determining our competitors, their challenges, and any unresolved
issues they might have
Customer Development
We researched our calorie counter by gathering feedback from 8-10 customers
Prototyping
We designed and created prototypes based on our finding.
Research with Prototypes
We presented our prototypes to users, asking them to navigate the user flow
Development
We collaborated with developers to discuss our design, leading to its implementation
Design Review
We evaluated the test build of our app to ensure quality
Metrics Analysis
We identified key metrics to assess post-release performance
Post-release Research
We analyzed the impact of our design on business metrics, gathered user feedback,
and monitored performance indicators to gauge the effectiveness of our solution.
We conducted customer interviews
I held Zoom interviews with our customers, which revealed that our app needed an
adequate product database. For instance, users could not add specific types of bread
to our calorie counter, leading them to close the app and search for alternatives
Kate, a 27-year-old HR professional at Tinkoff, tried using our app for weight loss
but couldn't find many dishes, so she opted for a third-party calorie counter.
Marina, another user, enjoyed our app with her trainer but wished to create her dishes
and add them with a single click. After surveying eight more individuals, we
discovered that most couldn't find the needed dishes.
We then investigated other calorie counters, such as FatSecret, MyFitnessPal, and Lose
It. Each app enabled users to manually add food items and input their nutritional
values (calories, fats, carbs, and proteins). We interviewed users of these apps and
confirmed that this solution was generally well-received
Research with Prototypes
We created wireframes in ProtoPie that allowed users to add food items directly in the
search bar. After showing these wireframes to users, we received positive feedback.
However, some interface aspects needed clarification, such as specifying carb amounts
per 100g. Also, the prototype lacked an "edit dishes" button. We subsequently refined
the design with additional buttons and descriptions, and user feedback improved
significantly.
Upon finalizing the design, we forwarded it to our developers and analysts for A/B
testing.
Results
Before the test, only 34% of users utilized the calorie counter, usage increased to
75% during the trial
34%→75%
Counter Using
24%
Engagement