In our project at Ozon, we conducted extensive research to identify and address the
challenges sellers face in our marketplace. One primary concern was their desire to
communicate their interests to customers more effectively.
Ozon Moments
2023 · Product Design
Although sellers utilized platforms like Instagram and Facebook, users also discovered
new products through these channels. Our investigation of the Asian market revealed
the prominence of social commerce, where sellers and users exchange feedback about
products.
Inspired by this, we envisioned integrating features akin to TikTok and Instagram
within the Ozon marketplace. This would empower sellers to showcase their products
more engagingly.
Our primary objective was to enable users to share product information and foster
community. We designed an expansive social network within Ozon where sellers and users
could discuss products, including a feed of short video clips.
We introduced Ozon Live, featuring hot products and influencers, allowing sellers to
host interactive shows with product presentations. This included facilitating viewer
polls and rewarding the most insightful commentators.
We also developed Social Profiles, where users could share posts, and sellers could
maintain a unique catalog on their dedicated pages.
Additionally, we integrated a camera function, enabling both users and sellers to upload
media related to products.
In the near future, we will share our social network design's performance metrics and
outcomes within Ozon.
I was responsible for leading a team of 10 designers, organizing research processes
and design reviews, managing motivation and team development, and participating in
design brainstorming sessions. I was also involved in making business decisions and
actively participated in meetings with managers to address global issues and determine
product strategy